May 1, 2013
It's no secret that I love and adore ee Photography's works of art! And in light of all of last week's heavy news (#bostonstrong), looking through Erin's blog at all of her beautiful photos reminds me that love and goodness still exists, and simply brings a smile to my face. She just perfectly captures the moments of pure joy, love and exhilaration.
Needless to say, I was of course thrilled (and a little bit nervous) when Erin asked me to help her rebrand her business. It was exciting to watch what started as a conceptual idea grow, take shape, and form into a new live website and blog, branding, packaging, and everything in between. An extremely large THANK YOU to Melissa Hsiung for putting up with all of our questions and edits, and for bringing to life the new user-friendly site!
For the rebranding, Erin really wanted everything to be clean and modern, but with playful and creative touches. We incorporated graphics inspired by vintage maps and interesting shapes and typography. Since Erin and I couldn't pick just one, we settled on a sorbet-inspired colored palette that includes soft sugary pink, lavender, lemon, frost grey, melon coral, ginger, peach, and more!
Erin had this clever idea to use vellum for her square business cards, and we mirrored that by using clear vellum envelopes for her personalized Thank You Cards.
We came up with a easy-to-use template where Erin could swap in and out pre-set colors and fonts to create personalized client Thank You cards with her photos as a backdrop.
This was one of the biggest components of the rebrand - combining her once separate and disparate website and blog. Our top priority was to create a "window display" to feature ee Photography's work since it really speaks for itself. And of course, we wanted to make the site user- AND owner-friendly. Head over to her site for a pure dose of happiness, eephotome.com.
The Pricing PDF now has a more editorial and polished look and feel. View the complete document here.
April 2, 2013
I was so excited and honored to work with The Bowery Mission on all of the design materials for their 14th annual Valentine Gala. In a place as large and economically diverse as New York City, it is so necessary to have an organization that does what they do- providing immediate help and hope to the homeless and hungry. The Bowery Mission focuses not only on the physical needs of those it serves, but also the spiritual and emotional needs, empowering the men and women who come through their infamous red doors to transformation and a brighter future.
This year's Gala honored award-winning TV host and author Sandra Lee who tirelessly serves and advocates for the organization. Her role in helping provide relief and support to The Bowery Mission became even more important post Hurricane Sandy and the effect the storm had on this City.
I am so inspired by the admirable work that The Bowery Mission does and all that it has accomplished. I know that they are always growing their ministry so that they can continue to serve more and more people in need. To learn more about The Bowery Mission, please visit their website, bowery.org.
Special guests to the black-tie affair at The Plaza included Governor Andrew Cuomo, Mayor Michael Bloomberg, Police Commissioner Ray Kelly, Judith Light, Arianna Huffington, Martha Stewart, and Maria Bartiromo. The evening included a special performance by the Abyssinian Gospel Choir.
March 15, 2013
Oh hello old friend... it's been so long!! It's one of those things where it's been too long since our last meeting, and then there's so much to catch up on, yet you don't know where to start, and then more time passes... Well, please pardon the radio silence. It is not for lack of happenings, but rather quite the contrary. I have a crazy pile of projects (that is slowly taking over my tiny studio area) that needs to be photographed and shared asap. That will definitely happen in the near future! For now, you can check out @yulingdesigns on Instagram for some behind the scenes scoop.
Anyways, I'm so happy that it's Friday. It's sunny and I'm currently listening to Motown (hey, Stevie, Gladys, Aretha and Marvin). All of these things are making me happy. And to top it all off, I've just shipped off, with much love and many well wishes, my first two weddings of 2013. So bittersweet! Now I think I'm going to treat myself to a much needed mani-pedi. These are things you can't do when you're in the middle of crazy wedding season (can't have color rubbing off onto those precious invitations!). Well, let's talk again soon!
January 25, 2013
This little gem was a fun project to work on! The Liu Family contacted me about designing a card to showcase all of the new happenings for their family, a new home and a new address, a "new" baby (who is growing so fast!!), as well as all of the blessings they are so thankful for. They wanted it to be something heartwarming and inviting to send to their friends and family. We brainstormed for a bit and finally decided the best way to do all of this was to feature their home. As they say, Home is where the Heart is! Plus it doesn't hurt that their home is so quaint and cute, and looks like the house from the movie Up.
Thanks Em + Steve! I hope that 2013 is full of many wonderful blessings for your family!