May 7, 2015

Jen Brazeal Photography Rebranding


This logo design for Jen Brazeal Photography is an oldie but goodie and it has a special place in my heart. When Jen and I first spoke on the phone we really connected over moving to new cities, being women entrepreneurs, as well as our faith. But unfortunately at the time her design budget was really tight as she was just starting her new business. Fast forward to nine months later, Jen came back around, and this time she was determined for us to work together!

Jen knew she wanted her brand to be romantic, high-end, and to delicately walk the line between simple and embellished. I think the her typographical logo hits all of these notes. The modern calligraphy was embellished with swirls and arranged on a subtle arch to make it more distinct. Finally the soft branding color palette of comet grey, linen, gold, mauve and neutrals ties everything together.

I couldn't be more thrilled with the logo. And what a story of long term vision and persistence!


Read more about Jen's rebranding experience from her perspective here. All photos are courtesy of Jen Brazeal Photography. You can see more of her beautiful eye candy at jbrazeal.com.

May 1, 2015

Without Wax, Katy, Brand & Graphic Styling


By now you have probably already seen and heard me reference Without Wax, Katy plenty of times. And for good reason. Everything she puts her hands on— and trust me, it's A LOT— is simply breath taking! Katy is just non-stop creating the most stunning weddings, florals, and shoots.

After running Sweet Sunday Events, along side her husband, for many years, Katy decided to venture out on her own to start a new event styling and floral design business. (Meanwhile her husband, Justin, had his hands full with constructing and now running a beautiful converted historic wedding venue, The Union on Eighth.) She wanted her brand to be timeless, elegant and organic. Together we crafted her logo, using her actual hand written signature paired with typography, as well as some branding graphics.

In addition to a branding color palette with terra cotta, deep burgundy, matte brown suede, and soft sand, messy ink splotches and speckles scattered across her branding graphics keep the classic typography fresh. The final graphic look and feel is natural, unfussy, and most importantly, personal. And I think that is the epitome of her work.


River Queen photo by Taylor Lord; Chateau Cocomar Editorial photo by Mint Photography; Britt Maren's Bridal Session photo by Kristen Kilpatrick. See more of Katy's portfolio at www.withoutwaxkaty.com.

April 24, 2015

Golden Grasses


There is just no better way to kick off spring than to share this dreamy shoot. These photos makes me so happy, especially since the weather here in New York is just rounding the corner from winter to spring and Central Park is blooming and becoming alive again!

Heather Rowland and Without Wax, Katy put their creativity together to come up with the vision for this shoot (think ethereal, earthy, and luscious and tall Texas grass). This takes me right back to growing up and running outside barefoot, or just laying in the grass and day dreaming for hours. Maybe reminiscing on those care free days of yesteryears is why these photos make me smile. Hopefully this shoot inspires you to keep dreaming too.


Photographer: Heather Rowland
Styling & Floral Design: Without Wax, Katy 
Paper Goods: Yuling Designs
Make Up & Hair: Andrea Juarez
Dress: Dreamers and Lovers
Grand Chair: Suite 206
Model: Ashley Jo Green

Beautiful team work makes for beautiful photos! Thank you to this wonderful group of artists for sharing your talent.

March 18, 2015

Miss Cheesemonger Rebranding


I love it when clients come with a lot of creative energy and ideas, but then also give me the room to explore and build a vision for their rebranding, and Miss Cheesemonger was just that! She even thoughtfully sent me an avatar description for her imagined audience.

We had so much fun working together to develop a look and feel that really captures the celebratory spirit of her brand. When Vero mentioned that she loved baby goats, I just knew that we needed to incorporate that into the branding! And in designing a tiered or stacked logo with custom lettering, it gives the graphic and the baby goat, some visual movement.

For her branding color palette, we went back and forth but finally settled on a french country blue, a vintage china blue, and a pop of bordeaux, as well as a couple of soft neutrals to balance. I just love it because it's so romantic with a dramatic touch that is a bit unexpected, but nice!

Vero's joyful approach to life, food, and love of all things cheese really comes through in her photos and writings. If you love cheese, or baby goats, or pastoral farm life, or even if you just love food and celebrating life with food, then this is the blog for you!


We didn't end up redesigning Miss Cheesemonger's website, but we did do a couple quick sketches to show her what her home page could look like with the new logo!


All of the drool-worthy photos are courtesy of Miss Cheesemonger!