April 24, 2015

Golden Grasses


There is just no better way to kick off spring than to share this dreamy shoot. These photos makes me so happy, especially since the weather here in New York is just rounding the corner from winter to spring and Central Park is blooming and becoming alive again!

Heather Rowland and Without Wax, Katy put their creativity together to come up with the vision for this shoot (think ethereal, earthy, and luscious and tall Texas grass). This takes me right back to growing up and running outside barefoot, or just laying in the grass and day dreaming for hours. Maybe reminiscing on those care free days of yesteryears is why these photos make me smile. Hopefully this shoot inspires you to keep dreaming too.


Photographer: Heather Rowland
Styling & Floral Design: Without Wax, Katy 
Paper Goods: Yuling Designs
Make Up & Hair: Andrea Juarez
Dress: Dreamers and Lovers
Grand Chair: Suite 206
Model: Ashley Jo Green

Beautiful team work makes for beautiful photos! Thank you to this wonderful group of artists for sharing your talent.

March 18, 2015

Miss Cheesemonger Rebranding


I love it when clients come with a lot of creative energy and ideas, but then also give me the room to explore and build a vision for their rebranding, and Miss Cheesemonger was just that! She even thoughtfully sent me an avatar description for her imagined audience.

We had so much fun working together to develop a look and feel that really captures the celebratory spirit of her brand. When Vero mentioned that she loved baby goats, I just knew that we needed to incorporate that into the branding! And in designing a tiered or stacked logo with custom lettering, it gives the graphic and the baby goat, some visual movement.

For her branding color palette, we went back and forth but finally settled on a french country blue, a vintage china blue, and a pop of bordeaux, as well as a couple of soft neutrals to balance. I just love it because it's so romantic with a dramatic touch that is a bit unexpected, but nice!

Vero's joyful approach to life, food, and love of all things cheese really comes through in her photos and writings. If you love cheese, or baby goats, or pastoral farm life, or even if you just love food and celebrating life with food, then this is the blog for you!


We didn't end up redesigning Miss Cheesemonger's website, but we did do a couple quick sketches to show her what her home page could look like with the new logo!


All of the drool-worthy photos are courtesy of Miss Cheesemonger!

March 9, 2015

Saavedra Photography


I'm so excited to share a the logo design for Saavedra Photography. Shang was one of my very first clients when I started doing graphic design work and has been a great support, fellow female entrepreneur, and friend!

For her rebranding she really wanted something fresh and sleek, with a high-fashion look and feel, that also reflects her photography style- modern, architectural, and photo journalistic story telling. Keeping the logo purely typography based, we played with how the letters connected, the spacing of the lettering, and the openings and closings of the letters. A "wave" provides a subtle flourish to the design. Sometimes typography is all you need!

We kept the branding color palette really simple, just black and white, to make her energetic and colorful photos the star of the show!

February 20, 2015

Forever Linked in Love


Here's a bright and colorful shoot that will cheer you up from your winter blues!

The inspiration for our shoot was the infamous and romantic Ponts Des Arts bridge in Paris. Otherwise known as the "love locks" bridge, couples go there and attach padlocks with their names on it to the railings and then throw the key into the water.

Ashley, from Dulce Dreams Events, and Mikkel, from Mikkel Paige Photography, dreamed up the most vibrant wedding scene, with a bold color palette and accents of gold and silver locks and keys. Along with an army of a vendor team, they made sure every detail was well thought through, from the tiny lock and key fastened in the bride's hair, to the something-blue suede heels, to the hand painted lock place settings!


What I love about this shoot is that it progresses from day to night, just like an actual wedding! For the evening look, the bride changed into a knock-out gold fringe dress. Tall lanterns filled with rose heads and little personalized tags with "You stole my heart and threw away the key, forever locked in love" hung on the lip of the glasses set the romantic tone. And as the day drew to a close, of course a celebratory toast (and kiss!) was necessary in front of the large, light-up marquee BAR letters!


Watch our Making Of video to see tons more eye-candy and details!!!
Thank you to these wonderful team of vendors:

Photographer: Mikkel Paige Photography
Event Design: Dulce Dreams Events
Floral Design: Makini Regal Designs
Venue: The DL
Wedding Dress: Della Giovanna
Hair Accessories: Bobby Pin
Makeup: Lauren DeCosimo and Nicole Sievers
Nails: Raqstar Nails
Bridesmaid Dresses: Rent the Runway
Wedding Cake: Made in Heaven Cakes
Rentals: Octavia + Brown and Two of a Kind
Linens: Nuage Designs
Agate Coasters: Kirahley Kreations
Wedding Invitations: Yuling Designs
Calligrapher: Chalk It Up 2 Love
Videographer: NST PICTURES

And an extra large THANK YOU to Ruffled Blog for featuring our fun and stylish shoot!